From Scotland comes this brilliant example of copywriting that grabs you around the throat and squeezes your pips till they pop out of your ears.
This notice was spotted in a shop window in Campbeltown, Argyll:
‘We would rather do business with 1000 Al Qaeda terrorists than with one single British soldier!’.
So far, so inflammatory. But here’s [...]

Now, I’m not in the business of having a go at my copywriting competitors. Or, at least, I would never name them if I do. But some things have to be said.
OK, I know I’ve done this subject before. But these ‘copywriters’ keep popping up. You can bash them on the head with a mallet [...]

The last week or so, I’ve approached a few copywriting agencies – with some success. Inevitably, doing business for the first time means meeting up. Not a problem. This copywriter’s no stranger to motorways.
However, a short conversation similar to this one will almost certainly ensue:
Agency: Can you bring along some finished copywriting samples?
Me: Er, not [...]

Tags: Copywriting, correct English

Checking out the copywriting competition today, I found one guy charging £450 a day who had clearly missed those vital ‘i before e except after c’ lessons. Not once but twice did he write ‘recieve’ on his Info and Prices page. This same copywriter also seems to think that elusive is spelt ‘illusive’ and that [...]

Police chiefs are in line to win a competition for the most ridiculous use of the English language after writing a 102-word sentence that ‘defies understanding’.
In a response to the Government’s Green Paper on policing, the Association of Chief Police Officers (ACPO) came up with a sentence described as ‘gobbledygook’ by the Plain English Campaign.
The [...]

Tags: English language, jargon