I’m Ireland’s number one copywriter. Yes, I know I live in England, and I’ve been to the land of the long, dark stout just the once (it was lovely). But I AM Ireland’s number one copywriter.

Thanks to a page I wrote a couple of years back, around 10% of my clientele are now from across the Irish Sea.

As more copywriting work comes in from Dublin, I can’t help feeling that too many copywriters spend far too much time trying to be all things to all people. Why bother? Niche is nice.