Copywriting is very expensive.
Too damn right copywriting’s expensive. It seems it now costs the hapless online copywriter £5 minimum per click on Adwords to get on to page one of Google for that precise word.
I’ll readily admit that turnover has dropped this year. I’ll also admit that I’m 100% dependent on repeat business plus Adwords [...]

Like a lot of businesses large and small, I use Google Adwords to attract new business. People tell me it’s expensive, but it works for me. If I spend £10 and make £11 then, as far as I’m concerned, it’s a deal.
Now, one of the options on Adwords is Adsense. This is a way of [...]

A copywriter has asked me to write his website copy.
Make of that what you will.

More and more of my work comprises SEO copywriting. That has its good side and bad side, and it also raises a few issues.
The bad side is that SEO copywriting doesn’t pay as well as the other stuff. Perhaps it should, but it doesn’t. On the plus side, there’s plenty of it. There are one [...]