Living the dream – a cautionary tale

For all you budding copywriters out there who want to live the dream and work at home, be near your kids etc., let me tell you about today.
OK, it’s half-term, so I’ve got three kids to look after for starters. At 7.50am, I get a call from my sister-in-law. Her car battery’s dead: could I [...]

3000 reasons why PR is cool in any language

PR is cool. PR is trendy. Best of all, PR is free. There’ve been many documented PR stunts and coups over the years, but one of my long-standing clients just pulled off a classic.
It looks like Today Translations will go down in history as the company that advertised for Glaswegian interpreters. Yes, they actually placed [...]