Copywriting is very expensive.
Too damn right copywriting’s expensive. It seems it now costs the hapless online copywriter £5 minimum per click on Adwords to get on to page one of Google for that precise word.
I’ll readily admit that turnover has dropped this year. I’ll also admit that I’m 100% dependent on repeat business plus Adwords [...]

Like a lot of businesses large and small, I use Google Adwords to attract new business. People tell me it’s expensive, but it works for me. If I spend £10 and make £11 then, as far as I’m concerned, it’s a deal.
Now, one of the options on Adwords is Adsense. This is a way of [...]

A copywriter has asked me to write his website copy.
Make of that what you will.

More and more of my work comprises SEO copywriting. That has its good side and bad side, and it also raises a few issues.
The bad side is that SEO copywriting doesn’t pay as well as the other stuff. Perhaps it should, but it doesn’t. On the plus side, there’s plenty of it. There are one [...]

Once every three months or so, I get a phone call or an e-mail asking for a supply of Therapain Plus, a spray that penetrates deep, works fast and is made from all-natural ingredients.
Truth is, I’m not a Therapain salesman. I did, however, as a copywriter, once write a sales letter for an Irishman from [...]

With his trusty paintbrush, Stefan Gatward has been flying the flag for the English language.
Dressed in a collar, tie and well-polished shoes, the former soldier has been fixing missed apostrophes on grammatically incorrect street signs in Tunbridge Wells.
Thanks to his dedication, St Johns Close has become St John’s Close, and supermarkets that have a ‘five [...]

I get a lot of e-mail from wannabe copywriters. This is OK, leaving aside the fact that their window-shopping has cost me about £1.35 on Adwords.
I have to confess, though, that I did go through a period of sending this automatic reply: ‘Thank you for your request. I’m afraid I no longer offer copywriting [...]

I’m Ireland’s number one copywriter. Yes, I know I live in England, and I’ve been to the land of the long, dark stout just the once (it was lovely). But I AM Ireland’s number one copywriter.
Thanks to a page I wrote a couple of years back, around 10% of my clientele are now from across [...]

From Scotland comes this brilliant example of copywriting that grabs you around the throat and squeezes your pips till they pop out of your ears.
This notice was spotted in a shop window in Campbeltown, Argyll:
‘We would rather do business with 1000 Al Qaeda terrorists than with one single British soldier!’.
So far, so inflammatory. But here’s [...]

Now, I’m not in the business of having a go at my copywriting competitors. Or, at least, I would never name them if I do. But some things have to be said.
OK, I know I’ve done this subject before. But these ‘copywriters’ keep popping up. You can bash them on the head with a mallet [...]