Hiring a copywriter’s one thing. Actually going with what they write is another matter.
Copywriters know that clients are risk-averse. So they write copy to please the bill-payer, not to win over the target audience. It keeps the peace.
Not me. I always write for your prospective customers.
It’s quirky, maverick copy that’s kept phones ringing since 2003. Copywriting awards and repeat business of 91% suggest clients like my bravery, too.
Here are a few converts.