If advertising and digital agencies are so creative, why do so many of them use the same words? Let’s begin with their names. If I see one more [Colour]/[Animal] combination, I swear I’m signing up … [Read more...] about If agencies are so creative, why do they all use the same words?
When I tell my relatives I’m a freelance copywriter, they imagine me wearing Dickensian frills and staring magnificently into space while waving a quill pen in the air. Or just coming up with puns all … [Read more...] about Those oh-so-clever copywriters
Hey, I know it’s fashionable to call out business networking. There’s a whole blogging industry that’s sprung up online telling you why networking is a really bad thing. Now, these … [Read more...] about Why I’ll never network again
Bet you love it when all that multi-coloured junk hits your doormat at 11am every day, dontcha? if you're anything like me, you have a special filing system designed by Brabantia for such … [Read more...] about The magic brown envelope
As a copywriting client, you probably don’t give two figs about grammar and punctuation. I don’t blame you. Because that’s the minimum you’d expect from your copywriter. What you really want is … [Read more...] about The Bill Bryson finishing school for copywriters