Looking for a freelance copywriter to write case studies? Good call. In his book, Influence, the psychology of persuasion, Robert Cialdini sets out his six pillars of persuasion.
One of those pillars is social proof. There’s surely nothing more persuasive than real-life stories of how your product has helped real businesses or real people out there in the real world.
Case studies – get a freelance copywriter
That’s where case studies, or success stories, come in. The great advantage of case studies is that you get to bang on about how great your product or service is… except it’s not you saying it. It’s a great big fat third-party.
To write your case studies well, you’ll need a freelance copywriter. Someone like me. In fact, I’m ideally placed to write your customer success stories, because I started my working life as a journalist. And what’s journalism if not telling stories?
Case studies – writing
A good freelance copywriter will write your case studies with a set structure. They’ll set out the customer’s position before they contacted you, and outline how they found you, then what you did for them. You should also get a testimonial in there from someone senior. Finally, you’ll talk about the outcome and how you left them far better off for the experience.
It’s compelling stuff. But you don’t want to go on forever. Attention spans have never been shorter. That’s why you need a freelance copywriter like me to write your case studies. As a ruthless editor, I’ll cut the copy to a bare minimum, so that I say in 200 words what might take you 2000.
Here’s what you get for your money:
- My 20+ years’ experience as a writer
- A discovery call to nail down your objectives
- Research
- SEO keywords built in
- My comprehensive case-studies briefing sheet
- Lively copywriting that pulls people in
- Two sets of amendments.
I’ve written case studies for big companies such as Siemens, Avaya, Macrovision, and Hitachi, as well as many box-bedroom dreamers.
