Almost every copywriter and any number of business gurus have, over the years, told me to put my prices up, to double my copywriting rates, to add two noughts, three noughts, four noughts. Pick a big … [Read more...] about Always sell on value. But can you do anything about the price?
Back when I had a proper job, a colleague of mine applied for a position elsewhere. Let’s call him Sid. Even though his name was Jim. Sid was completing the application form when he got to the bit … [Read more...] about Why copywriters should fake it
Before the Interweb, when the world was but a wee bairn, copywriting looked a lot different. Freelance copywriters would mercilessly call up their local ad agencies for regular work. This would be … [Read more...] about The rise of the semi-creative copywriter
Difficult, isn’t it? You have a luxury product. Hotels, holiday cottages, jewellery. You’re charging a mint for it. So that means you need a ‘luxury copywriter’ to write stuff that sounds … [Read more...] about This luxury copywriter thing
If you hop over to my copywriting portfolio page, you might notice the samples there are somewhat unpolished. Not the writing. Heck, no. Just the presentation. They’re raw. Like good sushi. I … [Read more...] about Why I put sushi on my portfolio page