Hey, I know it’s fashionable to call out business networking. There’s a whole blogging industry that’s sprung up online telling you why networking is a really bad thing. Now, these … [Read more...] about Why I’ll never network again
The magic brown envelope
Bet you love it when all that multi-coloured junk hits your doormat at 11am every day, dontcha? if you're anything like me, you have a special filing system designed by Brabantia for such … [Read more...] about The magic brown envelope
The Bill Bryson finishing school for copywriters
As a copywriting client, you probably don’t give two figs about grammar and punctuation. I don’t blame you. Because that’s the minimum you’d expect from your copywriter. What you really want is … [Read more...] about The Bill Bryson finishing school for copywriters
When Harry met savvy
Last week, I took a call from a guy wanting a print ad. Yes, they still exist. He was pretty high up in his field, a big cheese in financial planning. Let’s call him Harry. That's not his name. But it … [Read more...] about When Harry met savvy
Freelance copywriters and the bleedin’ obvious
I recently had my website redone. Hope you like it. Of course, that meant writing copy to fill each page. Luckily, I know a decent copywriter. That would be me. Searching around other freelance … [Read more...] about Freelance copywriters and the bleedin’ obvious
