Chas Walton is a freelance international copywriter and the words behind Text Wizard Copywriting. He describes himself as short, balding, and easily overlooked – apart from when he's on his unicycle. … [Read more...] about Copywriter stories. No.1: Chas Walton

If you’ve ever read an Innocent Drinks carton, you’ll be aware of quirky copywriting. It’s that cutesy, childlike, humorous copy that doesn’t produce belly laughs, but does momentarily brighten your … [Read more...] about The king of quirky copywriting

Almost every copywriter and any number of business gurus have, over the years, told me to put my prices up, to double my copywriting rates, to add two noughts, three noughts, four noughts. Pick a big … [Read more...] about Always sell on value. But can you do anything about the price?

Back when I had a proper job, a colleague of mine applied for a position elsewhere. Let’s call him Sid. Even though his name was Jim. Sid was completing the application form when he got to the bit … [Read more...] about Why copywriters should fake it