Before the Interweb, when the world was but a wee bairn, copywriting looked a lot different. Freelance copywriters would mercilessly call up their local ad agencies for regular work. This would be … [Read more...] about The rise of the semi-creative copywriter
Difficult, isn’t it? You have a luxury product. Hotels, holiday cottages, jewellery. You’re charging a mint for it. So that means you need a ‘luxury copywriter’ to write stuff that sounds … [Read more...] about This luxury copywriter thing
If you hop over to my copywriting portfolio page, you might notice the samples there are somewhat unpolished. Not the writing. Heck, no. Just the presentation. They’re raw. Like good sushi. I … [Read more...] about Why I put sushi on my portfolio page
Copywriters: ever get new clients asking you to provide a short customised sample? Yep, we all do. I’ll bet your thought process goes something like this: No way. Don't I have enough portfolio … [Read more...] about Why copywriters should consider providing samples
If advertising and digital agencies are so creative, why do so many of them use the same words? Let’s begin with their names. If I see one more [Colour]/[Animal] combination, I swear I’m signing up … [Read more...] about If agencies are so creative, why do they all use the same words?